@font-face { font-family: "Poppins"; src: url("assets/fonts/poppins-400.woff2") format("woff2"); font-style: normal; font-weight: 400; font-display: swap; }
@font-face { font-family: "Poppins"; src: url("assets/fonts/poppins-500.woff2") format("woff2"); font-style: normal; font-weight: 500; font-display: swap; }
@font-face { font-family: "Poppins"; src: url("assets/fonts/poppins-600.woff2") format("woff2"); font-style: normal; font-weight: 600; font-display: swap; }
@font-face { font-family: "Bebas Neue"; src: url("assets/fonts/bebas-neue-400.ttf") format("truetype"); font-style: normal; font-weight: 400; font-display: swap; }

:root {
  --ink: #000;
  --paper: #fff;
  --white: #fff;
  --muted: #ccc;
  --line: rgba(10, 10, 9, 0.22);
  --line-light: rgba(248, 247, 242, 0.25);
  --pad: clamp(18px, 2.25vw, 40px);
  --display: "Bebas Neue", "Arial Narrow", sans-serif;
  --body: "Poppins", sans-serif;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; background: var(--ink); }
body { margin: 0; color: var(--ink); background: var(--paper); font-family: var(--body); font-weight: 400; -webkit-font-smoothing: antialiased; }
body.case-open { overflow: hidden; }
a { color: inherit; text-decoration: none; }
button { color: inherit; font: inherit; }
img, video { display: block; width: 100%; }
.page-noise { position: fixed; inset: 0; z-index: 99; pointer-events: none; opacity: .045; background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 160 160' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='3' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='.45'/%3E%3C/svg%3E"); }

.site-header { position: fixed; inset: 0 0 auto; z-index: 50; height: 70px; padding: 0 var(--pad); display: flex; justify-content: space-between; align-items: center; color: var(--white); mix-blend-mode: difference; transition: transform .45s ease; }
.wordmark { font: 800 15px/1 var(--body); letter-spacing: -.02em; }
.site-header nav { display: flex; gap: clamp(18px, 2.2vw, 40px); font-size: 12px; }
.site-header nav a { position: relative; }
.site-header nav a::after { content: ""; position: absolute; left: 0; bottom: -5px; width: 100%; height: 1px; background: currentColor; transform: scaleX(0); transform-origin: right; transition: transform .3s ease; }
.site-header nav a:hover::after { transform: scaleX(1); transform-origin: left; }
.menu-toggle { display: none; background: none; border: 0; padding: 0; font-size: 12px; }

.hero { position: relative; height: 100svh; min-height: 620px; overflow: hidden; color: var(--white); background: #050505; }
.hero-video, .hero-shade { position: absolute; inset: 0; width: 100%; height: 100%; }
.hero-video { object-fit: cover; object-position: center; transform: scale(1.02); }
.hero-shade { background: linear-gradient(180deg, rgba(0,0,0,.38), rgba(0,0,0,.04) 42%, rgba(0,0,0,.65)); }
.hero-kicker { position: absolute; left: var(--pad); top: 95px; margin: 0; font-size: 11px; letter-spacing: .08em; }
.hero h1 { position: absolute; left: var(--pad); right: var(--pad); bottom: 84px; margin: 0; font: 400 clamp(125px, 21vw, 340px)/.78 var(--display); letter-spacing: .005em; text-transform: uppercase; }
.headline-line { display: block; overflow: hidden; padding: .06em 0 .1em; }
.headline-line i { display: block; font-style: normal; transform: translateY(120%); animation: headlineIn 1.15s cubic-bezier(.16,1,.3,1) .15s forwards; }
.headline-line--offset { text-align: right; }
.headline-line--offset i { animation-delay: .28s; }
.headline-line em { color: var(--white); font: normal 400 1em/.9 var(--display); letter-spacing: .005em; }
@keyframes headlineIn { to { transform: translateY(0); } }
.hero-foot { position: absolute; left: var(--pad); right: var(--pad); bottom: 26px; display: flex; align-items: end; justify-content: space-between; border-top: 1px solid rgba(255,255,255,.45); padding-top: 12px; font-size: 12px; }
.hero-foot p { max-width: 650px; margin: 0; }
.hero-foot a span { color: var(--white); margin-left: 8px; }
.hero-actions { display: flex; gap: clamp(20px, 3vw, 48px); white-space: nowrap; }
.hero-actions a { font-family: var(--display); letter-spacing: .065em; text-transform: uppercase; }

.credibility-line { display: grid; grid-template-columns: 24% 1fr; gap: 5vw; padding: 28px var(--pad); color: var(--white); background: var(--ink); border-bottom: 1px solid rgba(255,255,255,.24); font-size: 11px; line-height: 1.55; }
.credibility-line span { text-transform: uppercase; letter-spacing: .04em; }
.credibility-line p { max-width: 1050px; margin: 0; }

.capabilities { display: grid; grid-template-columns: repeat(3, 1fr); min-height: 74vh; background: var(--ink); color: var(--white); }
.capability { position: relative; min-height: 660px; overflow: hidden; border-right: 1px solid rgba(255,255,255,.3); padding: 28px; display: flex; flex-direction: column; justify-content: flex-end; isolation: isolate; }
.capability:last-child { border: 0; }
.capability video, .capability-shade { position: absolute; inset: 0; width: 100%; height: 100%; transition: transform 1.1s cubic-bezier(.16,1,.3,1), opacity .6s ease; }
.capability video { object-fit: cover; opacity: .45; z-index: -2; transform: scale(1.025); }
.capability-shade { background: linear-gradient(180deg, rgba(0,0,0,.1), rgba(0,0,0,.82)); z-index: -1; }
.capability:hover video { opacity: .8; transform: scale(1.07); }
.capability-number { position: absolute; top: 26px; left: 28px; font-size: 11px; }
.capability strong { font: 400 clamp(84px, 8vw, 138px)/.82 var(--display); letter-spacing: .005em; text-transform: uppercase; }
.capability strong em { font: normal 400 1em/.9 var(--display); color: var(--white); text-transform: uppercase; }
.capability small { margin-top: 22px; font-size: 10px; letter-spacing: .04em; text-transform: uppercase; }
.capability > p { max-width: 360px; margin: 14px 0 0; color: rgba(255,255,255,.72); font-size: 12px; line-height: 1.45; }

.section-shell { padding: clamp(95px, 12vw, 190px) var(--pad); overflow: hidden; }
.section-shell--dark { color: var(--white); background: var(--ink); }
.section-heading { display: grid; grid-template-columns: 1fr auto; gap: 26px 3vw; align-items: start; margin-bottom: clamp(65px, 9vw, 135px); }
.section-heading > p { align-self: start; margin: .6em 0 0; font-size: 11px; letter-spacing: .05em; }
.section-heading h2 { grid-column: 1 / -1; min-width: 0; width: 100%; margin: 28px 0 0; padding-bottom: .08em; white-space: nowrap; font: 400 clamp(68px, 8.2vw, 138px)/.92 var(--display); letter-spacing: .005em; text-wrap: balance; text-transform: uppercase; }
.brand-worlds .section-heading h2 { font-size: clamp(44px, 3.65vw, 64px); }
.generative .section-heading h2 { font-size: clamp(58px, 5.7vw, 96px); }
.commerce > .section-heading h2 { font-size: clamp(48px, 4.15vw, 72px); }
.about .section-heading h2 { font-size: clamp(46px, 4.15vw, 72px); }
.section-heading small { max-width: 310px; font-size: 13px; line-height: 1.35; }
.brand-worlds .section-heading small { max-width: 680px; }
.section-introduction { grid-column: 1 / -1; display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(24px, 4vw, 70px); margin-top: 12px; font-size: clamp(14px, 1.1vw, 18px); line-height: 1.55; }
.section-introduction p { margin: 0; }
.disclosure { color: #888; font-size: 11px !important; line-height: 1.5; }
.reveal { opacity: 0; transform: translateY(45px); transition: opacity .75s ease, transform .9s cubic-bezier(.16,1,.3,1); }
.reveal.is-visible { opacity: 1; transform: translateY(0); }

.brand-worlds { padding-bottom: 0; overflow: visible; }
.project-index { position: relative; height: calc(var(--project-count) * 100svh); margin-inline: calc(var(--pad) * -1); background: #000; }
.project-stage { position: sticky; top: 0; width: 100%; height: 100svh; min-height: 660px; overflow: hidden; background: #000; isolation: isolate; }
.project-slides { position: absolute; inset: 0; }
.project-card { --slide-y: 100%; --media-y: -100%; position: absolute; inset: 0; display: block; width: 100%; height: 100%; padding: 0; border: 0; color: #fff; background: #000; text-align: left; overflow: hidden; pointer-events: none; transform: translate3d(0, var(--slide-y), 0); will-change: transform; }
.project-card.is-active { pointer-events: auto; }
.project-media-mask { position: absolute; z-index: 0; inset: 0; transform: translate3d(0, var(--media-y), 0); will-change: transform; }
.project-slide-media { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; filter: brightness(.82); transition: filter .5s ease; }
.project-card:hover .project-slide-media { filter: brightness(.96); }
.project-card::after { content: ""; position: absolute; z-index: 1; inset: 0; background: linear-gradient(90deg, rgba(0,0,0,.46), transparent 24%, transparent 76%, rgba(0,0,0,.46)); pointer-events: none; }
.project-backdrop { position: absolute; z-index: 2; inset: 12% 3%; display: flex; flex-direction: column; justify-content: center; font: 400 clamp(120px, 18vw, 310px)/.84 var(--display); letter-spacing: .005em; text-transform: uppercase; color: rgba(255,255,255,.12); white-space: nowrap; pointer-events: none; }
.project-backdrop span:last-child { align-self: flex-end; }
.project-caption-rail { position: absolute; z-index: 5; inset: 0; pointer-events: none; }
.project-caption { position: absolute; inset: 0; opacity: 0; transition: opacity .28s ease; }
.project-caption.is-active { opacity: 1; }
.project-number { position: absolute; top: 28px; left: var(--pad); font-size: 11px; }
.project-year, .project-role { position: absolute; top: 50%; transform: translateY(-50%); padding: 4px 16px; border-radius: 999px; color: #fff; background: rgba(0,0,0,.38); backdrop-filter: blur(8px); font-size: 13px; line-height: 22px; white-space: nowrap; }
.project-year { left: var(--pad); }
.project-role { right: var(--pad); }

.consulting-cta { display: grid; grid-template-columns: 1.55fr 1fr; gap: 5vw; margin-top: clamp(100px, 13vw, 190px); padding-top: 28px; border-top: 1px solid var(--line-light); }
.consulting-cta--light { color: var(--ink); border-color: var(--line); }
.consulting-cta p { margin: 0 0 16px; font-size: 12px; line-height: 1.55; }
.consulting-cta h3 { max-width: 980px; margin: 0; font: 400 clamp(56px, 5.8vw, 96px)/.92 var(--display); letter-spacing: .005em; text-wrap: balance; text-transform: uppercase; }
.consulting-cta > div:last-child { align-self: center; max-width: 640px; }
.consulting-cta a, .inline-cta a { display: inline-block; border-bottom: 1px solid currentColor; padding-bottom: 5px; font: 400 12px/1.2 var(--display); letter-spacing: .065em; text-transform: uppercase; }
.cta-pair { display: flex; flex-wrap: wrap; gap: 18px 30px; }

.study-intro { margin-bottom: clamp(65px, 9vw, 135px); padding-top: 26px; border-top: 1px solid var(--line-light); }
.study-intro > p:first-child { margin: 0; font-size: 11px; letter-spacing: .05em; }
.study-intro h3 { max-width: 1200px; margin: 42px 0 55px; font: 400 clamp(56px, 6.7vw, 112px)/.92 var(--display); letter-spacing: .005em; text-wrap: balance; text-transform: uppercase; }
.study-copy { display: grid; grid-template-columns: 1fr 1fr; gap: 5vw; max-width: 1060px; margin-left: auto; font-size: clamp(14px, 1.1vw, 18px); line-height: 1.55; }
.study-copy p { margin: 0; }
.study-intro > .disclosure { max-width: 650px; margin: 65px 0 30px auto; }
.application-list { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; margin: 0; padding: 0; border-top: 1px solid var(--line-light); list-style: none; }
.application-list li { padding: 14px 14px 14px 0; border-bottom: 1px solid var(--line-light); font-size: 11px; text-transform: uppercase; }

.ai-grid { display: grid; grid-template-columns: repeat(60, 1fr); gap: 4px; align-items: start; }
.ai-tile { position: relative; overflow: hidden; background: #000; min-width: 0; }
.ai-tile.cover { grid-column: 1 / -1; aspect-ratio: 16 / 9; }
.ai-tile.wide:nth-child(2), .ai-tile.wide:nth-child(3) { grid-column: span 30; aspect-ratio: 16 / 9; }
.ai-tile.portrait-9 { grid-column: span 9; aspect-ratio: 9 / 16; }
.ai-tile.portrait-12 { grid-column: span 12; aspect-ratio: 3 / 4; }
.ai-tile.wide:nth-child(n+10) { grid-column: span 20; aspect-ratio: 16 / 9; }
.ai-wide-pair { grid-column: 1 / -1; display: grid; grid-template-columns: 2542fr 1920fr; gap: 4px; align-items: start; }
.ai-wide-pair .ai-tile { grid-column: auto !important; }
.ai-wide-pair .ai-tile.ultrawide { aspect-ratio: 2542 / 1080; }
.ai-wide-pair .ai-tile.wide { aspect-ratio: 16 / 9; }
.ai-tile video { height: 100%; object-fit: contain; transition: filter .28s ease, opacity .28s ease; }
.ai-tile:hover video { filter: brightness(.78) contrast(1.04); }
.tile-index { position: absolute; left: 12px; bottom: 10px; color: white; font-size: 9px; mix-blend-mode: difference; }

.commerce-block { margin-top: clamp(80px, 11vw, 170px); }
.commerce-title { display: flex; justify-content: space-between; align-items: end; border-top: 1px solid var(--line); padding: 22px 0 30px; }
.commerce-title > p { align-self: start; margin: 0; font-size: 11px; }
.commerce-title h3 { width: 76%; margin: 0; padding-bottom: .06em; white-space: nowrap; font: 400 clamp(52px, 4.15vw, 72px)/.92 var(--display); letter-spacing: .005em; text-wrap: balance; text-transform: uppercase; }
.commerce-title h3 em { font: normal 400 1em/.92 var(--display); color: #999; text-transform: uppercase; letter-spacing: .005em; }
.commerce-copy { display: grid; grid-template-columns: 1fr 1fr; gap: 6vw; width: 76%; margin: 0 0 clamp(45px, 6vw, 90px) auto; font-size: clamp(14px, 1.1vw, 18px); line-height: 1.55; }
.commerce-copy p { margin: 0; }
#ugc .commerce-copy { grid-template-columns: repeat(3, 1fr); gap: 3vw; }
.commerce-cover { height: min(72vw, 790px); margin-bottom: 6px; background: #ddd; overflow: hidden; }
.commerce-cover video { height: 100%; object-fit: cover; }
.commerce-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 6px; }
.commerce-item { aspect-ratio: 9/16; overflow: hidden; background: #111; }
.commerce-item video { height: 100%; object-fit: cover; transition: transform .8s cubic-bezier(.16,1,.3,1); }
.commerce-item:hover video { transform: scale(1.035); }
#ugc { margin-top: clamp(140px, 16vw, 260px); }
#ecomm .commerce-grid { grid-template-columns: repeat(3, 1fr); }
#ecomm .commerce-item:first-child { grid-column: 1 / -1; aspect-ratio: 16 / 9; }
#ecomm .commerce-item:first-child video { object-position: center; }
.inline-cta { display: flex; justify-content: space-between; align-items: end; gap: 50px; margin-top: 34px; padding-top: 20px; border-top: 1px solid var(--line); }
.inline-cta strong { max-width: 720px; font-size: clamp(20px, 2vw, 32px); line-height: 1.15; font-weight: 500; text-wrap: balance; }

.about .section-heading { margin-bottom: clamp(55px, 7vw, 100px); }
.about-layout { display: grid; grid-template-columns: 40% 1fr; gap: clamp(50px, 8vw, 150px); align-items: start; }
.about-portrait { margin: 0; position: sticky; top: 110px; }
.about-portrait img { aspect-ratio: 4/5; object-fit: cover; object-position: center top; }
.about-portrait figcaption { margin-top: 10px; font-size: 9px; letter-spacing: .06em; }
.about-copy { columns: 2; column-gap: clamp(28px, 4vw, 70px); font-size: clamp(15px, 1.05vw, 18px); line-height: 1.45; font-weight: 300; letter-spacing: -.012em; }
.about-copy p { margin: 0 0 1.15em; break-inside: avoid; }
.about-copy p:first-child::first-line { font-weight: 500; }
.about-copy .about-signoff { color: var(--white); font-size: 1.18em; font-weight: 500; }

.contact { min-height: 92vh; display: flex; flex-direction: column; justify-content: space-between; color: var(--white); background: var(--ink); }
.contact > p { margin: 0; font-size: 11px; }
.contact h2 { margin: 80px 0; padding-bottom: .08em; white-space: nowrap; font: 400 clamp(64px, 5.9vw, 100px)/.9 var(--display); letter-spacing: .005em; text-wrap: balance; text-transform: uppercase; }
.contact h2 em { font: normal 400 1em/.92 var(--display); text-transform: uppercase; }
.contact-lede { max-width: 760px; margin: -36px 0 70px !important; font-size: clamp(15px, 1.3vw, 20px) !important; line-height: 1.5; }
.contact-row { display: grid; grid-template-columns: 1fr 1fr; border-top: 1px solid var(--line-light); }
.contact-row a { padding: 24px 0; display: flex; justify-content: space-between; font-size: clamp(17px, 2vw, 30px); border-bottom: 1px solid var(--line-light); }
.contact-row a:first-child { border-right: 1px solid var(--line-light); padding-right: 24px; }
.contact-row a:last-child { padding-left: 24px; }
.social-row { display: flex; gap: 30px; margin-top: 24px; font-size: 11px; text-transform: uppercase; }
footer { display: flex; justify-content: space-between; gap: 30px; padding: 22px var(--pad); color: var(--white); background: var(--ink); font-size: 10px; }

.case-study { width: 100%; max-width: none; height: 100%; max-height: none; margin: 0; padding: 0; border: 0; color: var(--ink); background: var(--paper); overflow-y: auto; }
.case-study::backdrop { background: #000; }
.case-close { position: fixed; z-index: 70; top: 22px; right: var(--pad); border: 0; border-radius: 100px; padding: 12px 18px; color: var(--white); background: rgba(0,0,0,.55); font-size: 11px; cursor: pointer; }
.case-hero { position: relative; height: 100svh; min-height: 620px; color: white; overflow: hidden; background: #111; }
.case-hero video { position: absolute; inset: 0; height: 100%; object-fit: cover; }
.case-hero::after { content: ""; position: absolute; inset: 0; background: linear-gradient(180deg, rgba(0,0,0,.2), rgba(0,0,0,.74)); }
.case-title { position: absolute; z-index: 2; left: var(--pad); right: var(--pad); bottom: 34px; }
.case-title h2 { margin: 0 0 28px; padding-bottom: .07em; white-space: nowrap; font: 400 clamp(92px, calc(175vw / var(--title-length)), 320px)/.88 var(--display); letter-spacing: .005em; text-transform: uppercase; }
.case-meta { display: grid; grid-template-columns: 1fr 1fr 1fr; border-top: 1px solid rgba(255,255,255,.55); padding-top: 12px; font-size: 11px; text-transform: uppercase; }
.case-meta span:last-child { text-align: right; }
.case-intro { display: grid; grid-template-columns: 24% 1fr; gap: 6vw; padding: clamp(90px, 13vw, 190px) var(--pad); }
.case-intro p:first-child { margin: .5em 0; font-size: 11px; }
.case-narrative h3 { max-width: 1150px; margin: 0 0 55px; font: 400 clamp(62px, 8vw, 134px)/.9 var(--display); letter-spacing: .005em; text-wrap: balance; text-transform: uppercase; }
.case-copy { display: grid; grid-template-columns: 1fr 1fr; gap: 5vw; max-width: 1040px; font-size: clamp(16px, 1.5vw, 23px); line-height: 1.48; }
.case-copy p { margin: 0; }
.case-role { max-width: 1040px; margin: 55px 0 0 !important; padding-top: 18px; border-top: 1px solid var(--line); font-size: 11px !important; line-height: 1.5; text-transform: uppercase; }
.case-gallery { display: grid; grid-template-columns: repeat(12, 1fr); gap: 6px; padding: 0 6px; }
.case-media { grid-column: span 6; min-height: 36vw; overflow: hidden; background: #ddd; }
.case-media.full { grid-column: 1 / -1; min-height: 56vw; }
.case-media.tall { min-height: 62vw; }
.case-media img, .case-media video { width: 100%; height: 100%; object-fit: cover; }
.case-next { margin: clamp(100px, 14vw, 220px) var(--pad) 40px; padding: 30px 0 0; border: 0; border-top: 1px solid var(--ink); width: calc(100% - (2 * var(--pad))); display: flex; justify-content: space-between; align-items: end; background: transparent; cursor: pointer; text-align: left; }
.case-next span { font-size: 11px; text-transform: uppercase; }
.case-next strong { padding-bottom: .07em; font: 400 clamp(120px, 17vw, 270px)/.9 var(--display); letter-spacing: .005em; text-transform: uppercase; }

.cursor { position: fixed; z-index: 100; left: 0; top: 0; width: 34px; height: 34px; border: 1px solid #999; border-radius: 50%; display: grid; place-items: center; opacity: 0; pointer-events: none; color: #fff; background: transparent; mix-blend-mode: difference; transform: translate(-50%,-50%); transition: opacity .2s, width .3s cubic-bezier(.16,1,.3,1), height .3s cubic-bezier(.16,1,.3,1), background .3s; }
.cursor span { font-size: 8px; opacity: 0; }
.cursor.visible { opacity: 1; }
.cursor.active { width: 76px; height: 76px; border-color: #fff; background: #fff; }
.cursor.active span { color: #000; opacity: 1; }

@media (pointer: fine) {
  body, a, button, .ai-tile { cursor: none; }
}

@media (max-width: 900px) {
  .site-header { height: 58px; }
  .menu-toggle { display: block; }
  .site-header nav { position: fixed; inset: 0; z-index: -1; padding: 100px var(--pad) 40px; display: flex; flex-direction: column; justify-content: center; gap: 8px; color: var(--white); background: var(--ink); opacity: 0; visibility: hidden; transition: opacity .3s ease; mix-blend-mode: normal; }
  .site-header nav.is-open { opacity: 1; visibility: visible; }
  .site-header nav a { font: 900 clamp(48px, 14vw, 92px)/.9 var(--display); letter-spacing: -.055em; text-transform: uppercase; }
  .hero { min-height: 760px; }
  .hero-kicker { top: 80px; }
  .hero h1 { bottom: 215px; font-size: clamp(74px, 22vw, 150px); line-height: .77; }
  .headline-line--offset { text-align: left; }
  .hero-foot { flex-direction: column; align-items: start; gap: 18px; }
  .hero-foot p { max-width: 100%; }
  .hero-actions { width: 100%; justify-content: space-between; gap: 18px; }
  .credibility-line { grid-template-columns: 1fr; gap: 12px; }
  .capabilities { grid-template-columns: 1fr; }
  .capability { min-height: 78svh; border-right: 0; border-bottom: 1px solid rgba(255,255,255,.3); }
  .capability video { opacity: .68; }
  .section-heading { grid-template-columns: 1fr; gap: 18px; }
  .section-heading > p { margin-top: 0; }
  .section-heading h2, .brand-worlds .section-heading h2, .generative .section-heading h2, .commerce > .section-heading h2, .about .section-heading h2 { grid-column: 1; margin-top: 12px; white-space: normal; font-size: clamp(44px, 11.2vw, 72px); }
  .section-heading small { font-size: 12px; }
  .section-introduction { grid-template-columns: 1fr; }
  .project-stage { min-height: 680px; }
  .project-backdrop { font-size: 25vw; line-height: .88; }
  .project-year, .project-role { top: auto; bottom: 24px; transform: none; font-size: 10px; line-height: 18px; padding: 3px 10px; }
  .cursor { display: none; }
  .ai-grid { grid-template-columns: 1fr; gap: 3px; }
  .ai-wide-pair { display: grid; grid-template-columns: 1fr; gap: 3px; }
  .ai-tile:nth-child(n) { grid-column: 1; aspect-ratio: auto; }
  .ai-wide-pair .ai-tile:nth-child(n) { aspect-ratio: auto; }
  .ai-tile video { width: 100%; height: auto; object-fit: unset; }
  .consulting-cta { grid-template-columns: 1fr; gap: 34px; }
  .consulting-cta h3 { font-size: clamp(34px, 8.7vw, 54px); }
  .consulting-cta > div:last-child { align-self: start; }
  .study-intro h3 { font-size: clamp(30px, 7.8vw, 48px); }
  .study-copy { grid-template-columns: 1fr; }
  .application-list { grid-template-columns: 1fr 1fr; }
  .commerce-title { display: block; }
  .commerce-title > p { margin-bottom: 45px; }
  .commerce-title h3 { width: 100%; font-size: clamp(48px, 12vw, 72px); white-space: normal; }
  .commerce-copy, #ugc .commerce-copy { grid-template-columns: 1fr; width: 100%; }
  .inline-cta { flex-direction: column; align-items: start; }
  .commerce-cover { height: 82vw; }
  .commerce-grid { grid-template-columns: 1fr 1fr; gap: 4px; }
  #ecomm .commerce-grid { grid-template-columns: repeat(3, 1fr); }
  #ecomm .commerce-item:first-child { aspect-ratio: 16 / 9; }
  .about-layout { grid-template-columns: 1fr; gap: 50px; }
  .about-portrait { position: static; }
  .about-copy { columns: 1; font-size: 16px; line-height: 1.5; }
  .contact { min-height: 85vh; }
  .contact h2 { white-space: normal; font-size: clamp(58px, 14vw, 88px); }
  .contact-row { grid-template-columns: 1fr; }
  .contact-row a:first-child { border-right: 0; padding-right: 0; }
  .contact-row a:last-child { padding-left: 0; }
  .case-title h2 { white-space: nowrap; font-size: clamp(54px, calc(175vw / var(--title-length)), 132px); }
  .case-meta { grid-template-columns: 1fr auto; }
  .case-meta span:nth-child(2) { display: none; }
  .case-intro { grid-template-columns: 1fr; gap: 30px; }
  .case-narrative h3 { font-size: clamp(52px, 13vw, 84px); }
  .case-copy { grid-template-columns: 1fr; }
  .case-media, .case-media.full, .case-media.tall { grid-column: 1 / -1; min-height: 72vw; }
  .case-media.tall { min-height: 128vw; }
  footer { flex-direction: column; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: .01ms !important; animation-iteration-count: 1 !important; transition-duration: .01ms !important; }
  .headline-line i { transform: none; }
}