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A celebration of Range Rover's all-terrain mastery (AI Generated)
Client
Range Rover
Type of Client
Automobile
Role
Creative Director, AI-Assisted Art Direction & Storyboarding, AI in Copy Crafting and Tone Refinement
BRIEF
Launch the new Range Rover Electric as the pinnacle of all-terrain luxury — proving that electrification doesn’t mean compromise, but evolution. Showcase its capability, control, and cinematic presence across extreme environments, while keeping the communication unmistakably Range Rover: refined, powerful, effortless.
Approach
Each execution reimagines terrain mastery as a cinematic experience, merging entertainment and exploration. The campaign treats nature itself as a platform — from icy roads to muddy tracks — positioning Range Rover as both performer and producer of the ultimate adventure.
NOW STREAMING / NOW CLIMBING THE CHARTS / NOW BREAKING THE ICE / NOW MUDCASTING / NOW PLAYING IN 4X4K
Each headline fuses pop-culture language (streaming, charts, 4K) with terrain metaphors, giving the Range Rover Electric a modern, tech-savvy luxury voice.
