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The Arab Energy Fund Rebrand (TAEF)
BRIEF
Relook and modernise The Arab Energy Fund (TAEF) brand and guiding principles and develop a new positioning and visual language that works cohesively across all channels.
Approach
Came up with a single unifying thought that ties everything together ie; pioneering impact. We came up with characteristics that could easily be translated through visual and verbal expression to help deliver a proactive and bold brand approach.
Relook and modernise The Arab Energy Fund (TAEF) brand and guiding principles and develop a new positioning and visual language that works cohesively across all channels.
Approach
Came up with a single unifying thought that ties everything together ie; pioneering impact. We came up with characteristics that could easily be translated through visual and verbal expression to help deliver a proactive and bold brand approach.
Coca-Cola Reborn Campaign
BRIEF
Coca-Cola's universal bottles can be refilled for up to twenty-five uses before being recycled. However, to be refilled 25 times, each bottle needs to be returned 25 times. Encouraging returns was our challenge.
The Approach
These bottles are versatile, as they can be easily refilled with the beverage of your choice. The campaign aimed to highlight the entire life cycle of a single bottle, emphasizing its journey as it passes through the hands of a diverse range of characters. What if we told you the bottle you have was once in CapeTown? By encouraging reuse, the campaign seeks to inspire a greater sense of responsibility and environmental consciousness.
Coca-Cola's universal bottles can be refilled for up to twenty-five uses before being recycled. However, to be refilled 25 times, each bottle needs to be returned 25 times. Encouraging returns was our challenge.
The Approach
These bottles are versatile, as they can be easily refilled with the beverage of your choice. The campaign aimed to highlight the entire life cycle of a single bottle, emphasizing its journey as it passes through the hands of a diverse range of characters. What if we told you the bottle you have was once in CapeTown? By encouraging reuse, the campaign seeks to inspire a greater sense of responsibility and environmental consciousness.
Emirates campaign
An exciting one powered with AI generated imagery.
BRIEF
People are not just moving between places, but seeking meaning, ritual, and romance in the journey itself. For Emirates, synonymous with refinement and experience, the challenge is to re-ignite the emotional luxury of flying — to remind travellers that every journey is not simply transit, but transformation.
APPROACH
Each Emirates experience — from inflight entertainment to the A380 Shower Spa — becomes a stage for anticipation, pleasure, and self-expression.
It’s not about the destination, it’s about how beautifully you arrive.
Campaign Pillars
1. The Romance of Storytelling — Show how Emirates’ vast inflight entertainment library lets travellers fall in love with film, music, and the journey itself.
2. The Ritual of Preparation — Portray the A380 First Class Shower Spa as a sanctuary of transformation — the calm before command, the luxury before the light.
3. The Rhythm of Modern Travel — Celebrate creative self-expression in flight: composing, dreaming, working, and creating above the clouds.
BRIEF
People are not just moving between places, but seeking meaning, ritual, and romance in the journey itself. For Emirates, synonymous with refinement and experience, the challenge is to re-ignite the emotional luxury of flying — to remind travellers that every journey is not simply transit, but transformation.
APPROACH
Each Emirates experience — from inflight entertainment to the A380 Shower Spa — becomes a stage for anticipation, pleasure, and self-expression.
It’s not about the destination, it’s about how beautifully you arrive.
Campaign Pillars
1. The Romance of Storytelling — Show how Emirates’ vast inflight entertainment library lets travellers fall in love with film, music, and the journey itself.
2. The Ritual of Preparation — Portray the A380 First Class Shower Spa as a sanctuary of transformation — the calm before command, the luxury before the light.
3. The Rhythm of Modern Travel — Celebrate creative self-expression in flight: composing, dreaming, working, and creating above the clouds.
A celebration of Range Rover's all-terrain mastery (AI Generated)
BRIEF
Launch the new Range Rover Electric as the pinnacle of all-terrain luxury — proving that electrification doesn’t mean compromise, but evolution. Showcase its capability, control, and cinematic presence across extreme environments, while keeping the communication unmistakably Range Rover: refined, powerful, effortless.
Approach
Each execution reimagines terrain mastery as a cinematic experience, merging entertainment and exploration. The campaign treats nature itself as a platform — from icy roads to muddy tracks — positioning Range Rover as both performer and producer of the ultimate adventure.
NOW STREAMING / NOW CLIMBING THE CHARTS / NOW BREAKING THE ICE / NOW MUDCASTING / NOW PLAYING IN 4X4K
Each headline fuses pop-culture language (streaming, charts, 4K) with terrain metaphors, giving the Range Rover Electric a modern, tech-savvy luxury voice.
Launch the new Range Rover Electric as the pinnacle of all-terrain luxury — proving that electrification doesn’t mean compromise, but evolution. Showcase its capability, control, and cinematic presence across extreme environments, while keeping the communication unmistakably Range Rover: refined, powerful, effortless.
Approach
Each execution reimagines terrain mastery as a cinematic experience, merging entertainment and exploration. The campaign treats nature itself as a platform — from icy roads to muddy tracks — positioning Range Rover as both performer and producer of the ultimate adventure.
NOW STREAMING / NOW CLIMBING THE CHARTS / NOW BREAKING THE ICE / NOW MUDCASTING / NOW PLAYING IN 4X4K
Each headline fuses pop-culture language (streaming, charts, 4K) with terrain metaphors, giving the Range Rover Electric a modern, tech-savvy luxury voice.
Zenith Airlines Branding
BRIEF
Come up with branding, livery and First class suite design for Zenith Airlines
Approach
Using AI to streamline the creative process, I created moodboards and colorways before going into execution based off the shortlisted directions generated using midjourney.
Come up with branding, livery and First class suite design for Zenith Airlines
Approach
Using AI to streamline the creative process, I created moodboards and colorways before going into execution based off the shortlisted directions generated using midjourney.
Destination Branding
BRIEF
Come up with a positioning for Namibia as a country that has so much sensory experiences to offer.
WHAT WE DID
The approach was to spotlight the myriad of sensory experiences available in Namibia. Starting with an invitation to travel influencers to experience the country using virtual and augmented reality. The influencers then got air tickets to experience the country in person.
Come up with a positioning for Namibia as a country that has so much sensory experiences to offer.
WHAT WE DID
The approach was to spotlight the myriad of sensory experiences available in Namibia. Starting with an invitation to travel influencers to experience the country using virtual and augmented reality. The influencers then got air tickets to experience the country in person.
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