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Emirates campaign
Client
Emirates
Type of client
Airline
Role
Strategy, Creative Direction, Prompt Engineering, AI-Assisted Art Direction & Storyboarding, AI in Copy Crafting and Tone Refinement
An exciting one powered with AI generated imagery.
BRIEF
People are not just moving between places, but seeking meaning, ritual, and romance in the journey itself. For Emirates, synonymous with refinement and experience, the challenge is to re-ignite the emotional luxury of flying — to remind travellers that every journey is not simply transit, but transformation.
APPROACH
Each Emirates experience — from inflight entertainment to the A380 Shower Spa — becomes a stage for anticipation, pleasure, and self-expression.
It’s not about the destination, it’s about how beautifully you arrive.
Campaign Pillars
1. The Romance of Storytelling — Show how Emirates’ vast inflight entertainment library lets travellers fall in love with film, music, and the journey itself.
2. The Ritual of Preparation — Portray the A380 First Class Shower Spa as a sanctuary of transformation — the calm before command, the luxury before the light.
3. The Rhythm of Modern Travel — Celebrate creative self-expression in flight: composing, dreaming, working, and creating above the clouds.
