Coca-Cola Reborn Campaign

BRIEF

Coca-Cola's universal bottles can be refilled for up to twenty-five uses before being recycled. However, to be refilled 25 times, each bottle needs to be returned 25 times. Encouraging returns was our challenge.


The Approach

These bottles are versatile, as they can be easily refilled with the beverage of your choice. The campaign aimed to highlight the entire life cycle of a single bottle, emphasizing its journey as it passes through the hands of a diverse range of characters. What if we told you the bottle you have was once in CapeTown? By encouraging reuse, the campaign seeks to inspire a greater sense of responsibility and environmental consciousness.