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The Arab Energy Fund Rebrand (TAEF)
Client
The Arab Energy Fund
Client Type
Energy
Role
Creative Strategy, Brand Strategy, Creative and Art Direction
BRIEF
Relook and modernise The Arab Energy Fund (TAEF) brand and guiding principles and develop a new positioning and visual language that works cohesively across all channels.
Approach
Came up with a single unifying thought that ties everything together ie; pioneering impact. We came up with characteristics that could easily be translated through visual and verbal expression to help deliver a proactive and bold brand approach.
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