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Destination Branding
Client
Namibia Tourism Board
Type
Tourism, Country Branding
Role
Creative Strategy, Brand Architect, Creative and Art Direction
BRIEF
Come up with a positioning for Namibia as a country that has so much sensory experiences to offer.
WHAT WE DID
The approach was to spotlight the myriad of sensory experiences available in Namibia. Starting with an invitation to travel influencers to experience the country using virtual and augmented reality. The influencers then got air tickets to experience the country in person.
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