Challenge
Make one of the world’s most recognisable brands feel immediate and contemporary while preserving its iconic codes.
Selected work / 2026
Coca-Cola visual language
Creative approach
Expressive photography, sensory product moments, bold colour and instinctive copy built energy around the physical feeling of refreshment.
Output
A refreshed visual language for campaign expression, motion and product storytelling.
The work
Graham helped explore a contemporary campaign language with a sharper sensory edge and unmistakable Coca-Cola recognition.
Role: Senior Art Director — visual strategy, creative direction, art direction and brand expression.
Disciplines: advertising campaigns, brand systems, photography direction and motion.
