Challenge
Position The Courtyard as more than a place to play by making community, movement and shared experience central to the brand.
Selected work / 2025
The Courtyard brand system
Creative approach
Warm colour, tactile imagery and an easy, confident voice shaped a social and visual world with personality.
Output
A flexible system spanning physical space, merchandise, membership and campaign communication.
The work
Graham led the creation of a brand world built around play, connection and belonging.
Role: Creative Director — strategy, brand identity, art direction and campaign system.
Disciplines: brand strategy, identity, community communication and campaign assets.
