Challenge
Amplify KFC’s most recognisable assets while giving the brand a more expressive system for contemporary campaign and social communication.
Selected work / 2025
KFC brand expression
Creative approach
Bold compositions, tactile food imagery, playful copy and unmistakable colour increased attitude and appetite appeal.
Output
A campaign and packaging language able to move from product storytelling to social content without losing recognition.
The work
Graham helped develop a campaign world around the product, typography, colour and attitude people immediately associate with KFC.
Role: Senior Art Director — campaign thinking, creative direction, art direction and brand expression.
Disciplines: advertising campaigns, packaging, copy, product imagery and social content.
