Challenge
Give a team that solves complexity a clearer, more human brand identity without unnecessary corporate theatre.
Selected work / 2025
Think Company identity
Creative approach
A direct verbal voice, disciplined typography and an adaptable editorial system reflected intelligence, experience and confidence.
Output
An identity and guideline system built for strategic communication, digital products and internal culture.
The work
Graham helped shape a brand system around the way Think Company works: intelligent without distance and experienced without feeling institutional.
Role: Senior Art Director — brand strategy, creative direction, identity and guidelines.
Disciplines: identity systems, verbal expression, editorial design and guidelines.
