Challenge
Bring Nalia’s Cambodian heritage into a refined contemporary skincare identity with a distinctive emotional story.
Selected work / 2024
Nalia beauty identity
Creative approach
Botanical textures, warm skin, expressive colour and culturally informed pattern created a premium and grounded visual language.
Output
A cohesive identity and campaign world spanning packaging, digital content and brand communication.
The work
Graham led the development of Nalia’s beauty world, connecting contemporary design with cultural memory.
Role: Creative Director — strategy, brand identity, art direction and campaign expression.
Disciplines: beauty branding, cultural storytelling, packaging and campaign systems.
