Challenge
Refresh a familiar global icon for a new generation without losing the energy and recognition that make Sprite unmistakable.
Selected work / 2026
Sprite rebrand and rollout
Creative approach
Refracted forms, expressive typography, liquid energy and a sharpened photographic language created a bold, flexible visual world.
Output
A brand system designed to move confidently across packaging, campaigns, environments and motion.
The work
Graham helped shape and extend Sprite’s refreshed identity into a more contemporary and culturally agile system.
Role: Associate Creative Director — strategy, creative direction, art direction and rollout.
Disciplines: brand identity, visual systems, advertising campaigns and integrated rollout.
